31 March 2014

Nat Sherman to Re-launch Epoca Brand.


NEW YORK, NY (March 31, 2014)Nat Sherman, Tobacconist to the World since 1930, announces plans to bring the Epoca brand back to market late spring 2014. This re-release comes with special historical significance as Epoca was the first cigar brand owned by Nat Sherman upon his acquisition of the New York-based cigar company, Schwab Bros. and Baer, in 1929. 

Final Prototype of the new Epoca box, band and labels.

“Epoca is an extremely important part of our story and history, as it was our entrĂ©e into the cigar industry,” said William Sherman, Executive Vice President, Nat Sherman. “There would be no Nat Sherman without Epoca, and we are thrilled to introduce our customers to a brand that means so much to our legacy.”
Original Epoca Cigar Box from the 1930's
Epoca was originally a “Clear Havana” cigar - a blend of Cuban tobacco manufactured in the United States. The re-launch blend has been in development for over a year, beginning with an exploratory tasting during the 2013 ProCigar Festival. Manufactured at the Quesada Cigar Factory in Licey, Dominican Republic, the final incarnation features a blend of Nicaraguan and Dominican grown Cuban seed tobaccos, finished with a beautiful Ecuadorian wrapper. The new packaging is inspired by the original Epoca designs, highlighting the bold crimson crest, gilded bordering and oversized quality seal.

“The blend for Epoca is a tribute to the premium cigars of the 1920’s and 30’s,” said Michael Herklots, Vice President of Retail and Brand Development, Nat Sherman. “‘Clear Havana’ cigars were medium to full-bodied with light wrappers. The new Epoca pays homage to the original experience, offering a full rich flavor that remains balanced and approachable.” 
Epoca will be available in six formats, packed in boxes of twenty cigars: Breva 5” x 42, Admiral 5” x 50, Prince 6” x 50, Senator 6” x 56, Knickerbocker 7” x 48 and a Perfecto 5.75” x 52.  Prices expected to range between $9-$15 per cigar.

Epoca Perfecto

03 March 2014

Tenth Annual Birthday Party Fundraiser

Tenth Annual Michael Herklots Birthday Party Fundraiser

Monday, May 5, 2014
The Carnegie Club
156 West 56th Street
This is a free event! Cigars and Hors d'Oeuvres will be provided. There will be an incredible raffle, plus silent and live auction!

Tuesday, May 6, 2014
The Grand Havana Room
666 Fifth Avenue 39th Floor
6:00pm Cocktails and Hors d'Oeuvres
7:00pm Dinner
This is an elegant sit down steak dinner. Incredible wines will be served.
The event features a Silent and Live Auction!
$325 per person.
Tickets must be purchased in advance.
email mherklots@natsherman.com for more information.
To date, you have donated over $330,000 to the young people of my home town.  These funds have have helped support the 22 Pathways offered at Killingly High School.  Killingly High School Career Pathways lead students in the direction of their personal and professional goals, giving them the opportunity to earn free college credit while in high school, develop leadership skills, and explore career options. Students must take a series of courses including math, technology, communication, science as well as courses within their specific career path to be considered a Career Pathway Completer.

CLICK HERE to see the most recent Learning for Life Newsletter!!!

I hope you'll join me again this year!!! 


Read this recap of the 2013 Career Pathway Celebration by Career Pathways Coordinator, Karen



NEW YORK, NY (March 3, 2014)Nat Sherman, Tobacconist to the World since 1930, announces the re-release of their premium pipe tobaccos in tins. An industry and consumer favorite, the popular pipe tobaccos - Tabac Sherman - will now be available at authorized Nat Sherman retailers throughout the United States. Not since 2007 has the product been available outside the flagship Nat Sherman Townhouse in New York City.

Nat Sherman has released three signature tins, curating a collection that will inspire new pipe enthusiasts, while still satisfying veteran tastes.

·         Tabac Sherman No. 314 - a light golden Cavendish with a hint of traditional overtones.

·         Tabac Sherman No. 509 - a mild aromatic toasted Cavendish with a delightful velvety smooth flavor.

·         Tabac Sherman No. 536 - a quintessential British blend of exotic Turkish Latakia and Oriental tobaccos with a spicy, musky aroma and taste.

“There has been tremendous growth in the premium pipe category over the past few years,” said Nat Sherman Executive Vice President, Larry Sherman. “At our Flagship Townhouse in New York City, we’ve seen overall pipe business nearly double since 2011. With this re-launch, we are thrilled to provide Tabac Sherman products to our fans across the country.”

Tabac Sherman comes in traditional “true two ounce” tins. Each has a suggested retail price of $12.95 per tin. Tins are available individually, and in sleeves of five, wherever premium pipe tobacco is sold.



About Nat Sherman

Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman continues to define the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York is embraced and enjoyed worldwide. Learn more at www.natsherman.com.


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Suzanne DeFosset


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