Showing posts from September 19, 2009

S.T. Dupont Shop in Shop Launch at Davidoff of Geneva's Madison Avenue Store

We had a very exciting week this week at Davidoff. On Tuesday September 15, 2009 The Davidoff of Geneva store on Madison Avenue in Manhattan debuted the first ever S.T. Dupont Shop-In-Shop Corner. Joining me in hosting the event were Alain Crevet, CEO of S.T. Dupont Paris, and Michael Reynolds, CEO of Lotus MJYX, US Distributor for S.T. Dupont. About 85 invited guests and media attended the event including Comedian Ron White, Entertainment Reporter Bill McCuddy, and Actor Gianni Russo.

For me, the "Shop in Shop" is important for a few reasons. When it comes to luxury smoking accessories, S.T. Dupont is undoubtedly the industry leader. From the elegance of the Line 2 lighter with its signature "ping" to the practicality and functionality of the MaxiJet's single action ignition and torch flame, they've really got something for everyone. We've always carried a full line of the S.T. Dupont smoking accessories, however the challenges of finding space to carry…