20 July 2012

NAT SHERMAN APPOINTS IKE KARIPIDES TO DIRECTOR OF PREMIUM CIGARS SALES



NAT SHERMAN APPOINTS IKE KARIPIDES TO DIRECTOR OF PREMIUM CIGARS SALES



July 13, 2012 (New York, NY) – Nat Sherman, offering an iconic collection of premium tobacco products and upholding a service-centric approach to business, announces the appointment of Ike Karipides as Director of Premium Cigar Sales. Karipides’ appointment is effective immediately and he will be reporting directly to Michael Herklots, Executive Director of Retail and Brand Development. The announcement was made by Joel Sherman, President and Chief Executive Officer of Nat Sherman.

“We are thrilled to have Ike join the family. He has a profound passion for service that complements our multi-generational commitment to excellence,” says Joel Sherman. “Ike’s appointment underlines our dedication to our customers and the cigar industry.”

In the newly created role, Karipides is responsible for managing the sales efforts for the family-owned tobacconist’s premium cigars to partner retailers throughout the United States. Karipides brings experience and expertise in sales and marketing, promotions, special events and new brand development with him to Nat Sherman.

"I've always been drawn to family owned businesses,” says Ike Karipides. “I am excited to join the Sherman family, playing an active role in building upon Nat Sherman’s storied legacy.”

With over 15 years of experience in the cigar industry, Karipides most recently served as Regional Sales Manager for Miami Cigar & Company. Karipides’ previous experience also includes serving as a Brand Developer for the House of Oxford and General Manager for Barclay Rex Cigar and Tobacco. He has nearly grown up in the cigar business and entered into the field as a retail cigar sales associate while attending college.

“I’ve had the opportunity to work with Ike in many capacities over the years and during this time I’ve witnessed the profound passion and tremendous respect that he has for the cigar industry. I am excited to have Ike on board to spearhead our premium cigar sales efforts,” says Michael Herklots. “Ike’s addition to the team as Director of Premium Cigar Sales supports Nat Sherman’s commitment to working closely with our partner retailers and building those relationships for the long term.”

Beyond the cigar industry, Ike gained valuable leadership skills and international experience with IC International as Vice President of International Sales and Marketing. Karipides grew up in Cleveland, Ohio but has made New York his home since attending and graduating from Fordham University where he earned his Bachelor’s degree in Economics.

About Nat Sherman:
Tobacconist to the World since 1930, Nat Sherman offers an iconic collection of premium tobacco products, from flavorful hand-rolled cigars to all natural tobacco cigarettes. Nat Sherman maintains a tradition of passion and creativity by offering unique blends of the world’s finest tobaccos. Owned and operated by the third generation of the Sherman family, Nat Sherman is committed to authenticity, quality and customer service. The universe of Nat Sherman comes to life in the company’s Flagship Townhouse store on 42nd Street just off 5th Avenue in Manhattan. www.NatSherman.com



For Media Inquiries Please Contact:
Suzanne DeFosset, Account Executive
EVINS, Ltd. (on behalf of Nat Sherman)
Direct: (212) 377-3592
suzanne.defosset@evins.com




NEW Nat Sherman Bench Collection NOW AVAILABLE


Nat Sherman Bench Collection 2012
by La Aurora


La Aurora, the Dominican Republic's oldest cigar factory, has teamed up with Nat Sherman to offer two very special cigars to the Tobacconist's loyal customers at their Flagship Townhouse Store.

These cigars were manufactured in 2007 in their Dominican factory.  The blends were part of the development of the La Aurora Excepcionales, a cigar made exclusively available to a small group of New York City retailers.

"We had three blends we really liked", said Michael Herklots, who worked closely with La Aurora's Manuel Inoa on the project.  "Ultimately we chose a blend for the Excepcionales, but there were two other blends that we really liked and decided to make a very small production of them to use sometime in the future." On a recent visit to La Aurora, Herklots inquired about the small production of the other two blends.  And, fortunately for Nat Sherman, they were resting in the company's vast aging room. 

La Aurora agreed to make the small amount of cigars avialable for Nat Sherman's exclusive Bench Collection- a series of small production cigars that use harder-to-get tobaccos in more artisenal style blends.

Both cigars are available in limited quantities boxes of 20 cigars

L-IDD
Format: Lancero
Size: 6.5" x 40
Wrapper:  Indonesia
Binder: Dominican
Filler: Dominican
$140 + Applicable Taxes


B-IDD
Format: Belicoso
6" x 52
Wrapper: Dominican
Binder: Dominican
Filler: Dominican, Nicaraguan
$160 + Applicable Taxes