08 September 2009

DAVIDOFF MADISON AVENUE TO PREMIERE S.T. DUPONT SHOP IN SHOP

Davidoff of Geneva and S.T. Dupont Paris Premiere the S.T. Dupont Shop-In-Shop Corner at the Davidoff of Geneva Madison Avenue Store


NEW YORK, 7 September 2009: Davidoff of Geneva and S.T. Dupont Paris have partnered to develop the first of its kind Shop-In-Shop Corner within Davidoff of Geneva’s Flagship store on Madison Avenue. The Davidoff and S.T. Dupont Shop-In-Shop Corner will premiere during a private reception the evening of Tuesday, September 15, 2009 at Davidoff of Geneva’s Madison Avenue location. Hosting the event will be Michael Herklots, General Manager for Davidoff of Geneva New York, Alain Crevet, CEO of S.T. Dupont Paris, and Michael Reynolds, CEO of Lotus MJYX, US Distributor for S.T. Dupont. For more information on the event, please contact The Lilian Raji Agency at (404) 806-9948x75 or lilian@lmrpr.com.

“There’s been a wonderful synergy and working relationship for a number of years between the Davidoff stores in New York and S.T. Dupont”, said Michael Herklots, General Manager of Davidoff of Geneva’s New York locations. “We’re excited to take this next step with our two brands. Our beautiful Madison Avenue flagship store has always maintained a selection of the finest cigars and good life accessories including those by S.T. Dupont. This new collaboration with S.T. Dupont allows us to offer our customers an even greater range of unique merchandise, in keeping with what they’ve come to expect from Davidoff of Geneva in New York City.”

The S.T. Dupont Shop-In-Shop Corner at Davidoff’s Madison Avenue Store features a dedicated S.T. Dupont branded corner with an extensive selection of S.T. Dupont merchandise. While Davidoff has always carried S.T. Dupont lighters and smoking accessories, this new partnership will now allow U.S. customers access to S.T. Dupont’s complete product portfolio, including pens and writing accessories, leather goods and men’s accessories.

Davidoff of Geneva opened their first US location in 1987 on Madison Avenue in New York City, relocating to their current Madison Avenue address on the corner of East 54th Street in 2000. In 2006 Davidoff of Geneva acquired their second New York City location in the posh Shops at Columbus Circle, in the Time Warner Center, and later that year acquired the De La Concha store on 6th Avenue in Manhattan.

About Davidoff of Geneva
In its products the Davidoff brand unites craftsmanship, dedication and understanding. Knowledge of tradition linked to innovation and a sense of elegant functionality is the key for the success of the Davidoff products. They are created with both care and a great love of detail.

Davidoff employees are personally committed to high quality, for they – like many of their customers – have been strongly attached to the brand for many years.

Davidoff cigars consist of a balanced blend of selected tobaccos. The tobacco specialists, the so-called “tabaqueros”, have their own formula for each Davidoff cigar series, which they harmoniously match to the respective cigar format. In this way, each cigar is given its very own, unique character, which distinguishes it apart from its length and ring gauge. The fine art of blending, which requires extensive training and above all a great deal of experience, guarantees aroma, flavour and burning characteristics of a consistently high quality.

The Good Life – that is the art of living. A culture of its own that revolves around taking time, perceiving the world with all the senses in order to experience the fine nuances of pleasure. Enjoying the delightful moments in life with spirit and emotion, either for oneself or together with friends. This is a genuine lifestyle – it is Davidoff's - The Good Life.


About S.T. Dupont Paris
For over 135 years, the company’s master goldsmiths, lacquerers and travel case makers have produced rare objects that are veritable works of art – all hand-finished, numbered and made in France. This rich history is evidence of S.T. Dupont’s passion for the pleasures of writing, travelling, wearing fine apparel accessories, and the art of smoking.

This precious heritage is owed to the founder, Simon Tissot-Dupont. Founded in 1872, its leather goods workshop experienced phenomenal success in the 1920s when his sons took over and the company’s unique and sumptuous travel cases won over the international aristocracy. The wedding of the Britain’s Princess Elizabeth offered one of the last occasions to produce beautiful, tailor-made travel case, a gift to the future Queen from the President of France. In 1941, war encouraged the replacement of leather craftsmanship with metalwork, which led to the production of petrol cigarette lighters. But it was the gas lighter in 1952 that met with spectacular success, and by the 1960s it had become a cult object. The “Dupont” lighter won the brand its honours and placed it among the most famous brands in French luxury goods. Prestigious pens soon followed, marking in 1973 a successful diversification strategy for the company. Then followed a whole series of innovations such as the sensational return of fine leather goods, ready-to-wear apparel, and accessories for men.

Thus S.T. Dupont entered into legend – famous for its quality skills, know-how and luxury ‘à la française’ renowned throughout the world.

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For More Information
Lilian M Raji
The Lilian Raji Agency
(404) 806-9948x75
lilian@lmrpr.com