NAT SHERMAN LAUNCHES NEW RETAIL HUMIDOR PROGRAM FOR HOSPITALITY INDUSTRY

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NAT SHERMAN LAUNCHES NEW RETAIL HUMIDOR PROGRAM FOR HOSPITALITY INDUSTRY
             

NEW YORK, NY (April 9, 2013) – Nat Sherman, tobacconist to the world since 1930, announces the launch of its new Nat Sherman Retail Humidor Program. Offering a selection of five different humidors in varying sizes and colors, with finishes ranging from rich cherry wood and antique distressed walnut to majestic oak and mahogany, the Retail Humidor Program further enhances the presentation of Nat Sherman’s premium collection of cigars.

Nat Sherman inaugurates the program with a recently announced collaboration with the legendary Halekulani Hotel in Honolulu, Hawaii. Halekulani and Nat Sherman have masterfully crafted a special blend, ‘The Halekulani,’ which will be available for hotel guests in The Halekulani Boutique.

“For generations, cigars have been an integral part of celebration. The moment one has with a cigar is personal and meaningful each and every time,” said Michael Herklots, Nat Sherman’s Executive Director of Retail and Brand Development. “The Nat Sherman Retail Humidor Program is designed to allow any hospitality business to offer this opportunity for enjoyment to their guests.”

The Nat Sherman humidors are available in five sizes: counter top, large counter, mini tower, tall cabinet and large antique cabinet. The wide selection of available cigars include a variety from The Host series, The Metropolitan Collection, the award-winning Timeless Collection and the new ‘Nats™’ Point Fives Petit Collection. Developed in conjunction with Nat Sherman’s certified retail tobacconists, the curated humidor options take into account the individual needs of each business, while also ensuring that every customer can find a cigar that he or she will enjoy.

For more information, please contact Ike Karipides, Director of Premium Cigar Sales, at (917) 846-1470 or ikaripides@natsherman.com.
 

About Nat Sherman

Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman continues to define the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York, is embraced and enjoyed worldwide.. Learn more at www.natsherman.com.

NAT SHERMAN CONTACT:
Suzanne DeFosset
(212) 377-3592
Suzanne.DeFosset@evins.com

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