Super Lanceros NOW AVAILABLE!
NAT SHERMAN
INTERNATIONAL TO RELEASE TRIO OF “SUPER LANCEROS”
NEW
YORK, NY (December 18, 2013) – Nat Sherman, Tobacconist
to the World since 1930, is offering a limited production format in three of
their most popular blends from the Dominican Republic, The Timeless Collection,
1930 and Sterling. The Super Lancero measures 8” long with a 38 ring gauge, a
half inch longer than a traditional Laguito No. 1 Vitola.
“The lancero format is an
extremely elegant size, allowing the smoke’s flavor to remain focused, without
incorporating as much air into the smoke as larger ring gauges do,” said
Michael Herklots, Executive Director of Retail and Brand Development, Nat
Sherman International. “The extra length of the cigar gives greater opportunity
for the experience and flavors to change and develop from start to finish,
while keeping the smoke cooler longer.”
“The Super Lanceros are
manufactured in limited quantities at The Quesada Factory (formerly known as
MATASA) in Licey, Dominican Republic, just outside of Santiago. Only one team
of rollers is tasked with making this coveted size,” said William Sherman,
Executive Vice President of Nat Sherman. “Small ring gauges are among the
hardest vitolas to make, as it’s very easy to under-fill or over-fill. We have one
expert team in the factory that is carefully bunching and rolling these cigars to
ensure they’ll draw and burn perfectly.”
Each Super Lancero will come
packed in boxes of ten cigars. The Timeless Super Lancero has a Suggested
Retail Price of $110 per box, the 1930 Super Lancero is $150 per box and the
Sterling Super Lancero is $180 per box plus applicable taxes.
The first shipment will be available
in select retailers by the middle of January 2014, and will be made available
throughout the year in limited quantities as production permits.
***
About Nat Sherman
International
Founded by Nat
Sherman in 1930 and family-guided for three generations, Nat Sherman continues
to define the authentic tobacco experience. Through a tradition of innovation
and expertly crafted products, Nat Sherman’s timeless appeal, while
quintessentially New York is embraced and enjoyed worldwide. Learn more at www.natsherman.com.
Media Queries:
Suzanne DeFosset
EVINS
(212) 377-3592
