Introducing: Joel Sherman 75th Celebration
Nat
Sherman, founded in 1930 and family-guided
for three generations, is pleased and honored to announce the latest addition
to its portfolio of premium cigars, the Joel
Sherman 75th Celebration. The limited edition cigar pays homage to Joel
Sherman, who joined his father - Nat Sherman, full-time in the business at the
tender age of 21 years. Now, an industry icon, Mr. Sherman’s leadership, spirit
and passion for cigars, has empowered the Nat Sherman brand to be one of the
most recognized and sought-after brands in the premium tobacco industry.
Rightfully hailed as ‘Tobacconist to
the World,’ Nat Sherman’s reputation for quality and service is unmatched. The Joel Sherman 75th Celebration cigar will
make its official debut at the 2014 International Premium Cigar and Pipe
Retailers Convention in Las Vegas later this month. The cigars will be
available to consumers beginning August 2014.
“These cigars are the epitome of a
lifelong desire to create a unique smoking pleasure for my friends and
customers,” said Joel Sherman, President & CEO of Nat Sherman. “I have
always been asked ‘how do you smoke a cigar?’ and my answer is always the same
‘however you like’.”
From the custom blend to the elegant package
design, every element of the cigar has been hand-crafted, enabling Mr. Sherman
to share a piece of himself with admirers, supporters and aficionados
worldwide. The crest in showcase on the black lacquered cigar box was inspired
by Mr. Sherman’s days as a young drummer, paying homage to the logo once
displayed on the front of his bass drum. In addition, each box of cigars will
contain a personal note from Mr. Sherman which shares his love for cigars and
the ongoing joy he has received working alongside his family for generations. A
third generation of Shermans, William, Larry and Michele, continue to lead the
namesake brand today.
“Throughout his long and illustrious career, our father has been
recognized by his industry peers as a statesman, troubadour, friend and
leader,” said William Sherman, Executive Vice President, Nat Sherman. “His
passion has always been deeply rooted in his devotion to family and the
fundamental belief to do what is right. We can think of no better way to
celebrate his 75 years, than with a truly elegant reiteration of the product he
loves - cigars.”
With only 2,500 boxes in production,
these limited edition cigars feature a unique 7.5” x 46 vitola with aged filler
tobaccos and a binder from the Dominican Republic. The cigar is finished with a
stunning hand selected Ecuador wrapper leaf. Sold in 10-pack custom boxes, the Joel
Sherman 75th Celebration cigars are priced at $190 per box, before
applicable taxes.
To find a retailer please visit our store locator or call 1.800.MY CIGAR
