THE KNICKERBOCKER HOTEL ANNOUNCES PARTNERSHIP WITH ACCLAIMED TOBACCONIST, NAT SHERMAN

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NEW YORK CITY ICONS COLLABORATE ON PREMIER ROOFTOP CIGAR LOUNGE
Chef Charlie Palmer, Michael Herklots and The Knickerbocker's Jeff David.
Photo Credit: Frank Villegas

NEW YORK, NY – The Knickerbocker Hotel and Nat Sherman have announced that the celebrated tobacconist will operate a signature cigar lounge on the rooftop of the famed New York hotel, slated to open Fall 2014. The two New York legends have joined forces to provide visitors and locals with an unmatched New York experience that seamlessly combines classic elegance with contemporary luxury.
While taking in the unparalleled views from The Knickerbocker rooftop overlooking Times Square, guests will have the true Nat Sherman experience with a curated selection of the finest Nat Sherman cigars, including the Sterling, 1930 and Timeless Collections. To complement Chef Charlie Palmer’s progressive culinary offerings and handcrafted cocktails at The Knickerbocker’s rooftop bar and lounge, St. Cloud, expert cigar pairing recommendations will be provided by Nat Sherman Vice President, Michael Herklots. A selection of Nat Sherman cigars will also be available for purchase at the hotel’s fourth floor signature restaurant and bar, Charlie Palmer at The Knick.

“Our collaboration with The Knickerbocker Hotel is in complete sync with the Nat Sherman brand and philosophy,” said William Sherman, Executive Vice President, Nat Sherman. “The Knickerbocker is an iconic New York building with great history and impeccable style. Add in Chef Charlie Palmer's incredible culinary creativity and first class service, and Nat Sherman is the perfect fit.”

The Nat Sherman Townhouse at 12 East 42nd Street remains the flagship store for the brand, providing international clientele and New Yorkers in-the-know with a uniquely timeless and memorable experience. With the addition of the rooftop cigar lounge at The Knickerbocker, and a recent limited-engagement pop-up extension in Brooklyn, Nat Sherman continues its 84-year legacy as the quintessential New York tobacconist.

“A partnership between The Knickerbocker and Nat Sherman seems pre-ordained. Both have deep roots in New York City and have grown to icon status, with reputations for excellence and sophistication,” said The Knickerbocker Managing Director, Jeff David. “We are excited to continue The Knickerbocker legacy by providing guests with one-of-a-kind programming that incorporates exclusive fitness offerings, award-winning dining and exceptional lifestyle amenities. The partnership with Nat Sherman is a perfect complement to The Knickerbocker experience, which defines ‘classic reinvented’ and appeals to today’s modern traveler.”



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